Shopify: Guide, Review, How to, eCommerce

With the constant advancements in internet buying, we are seeing an increasing number of firms shift to an online format.

Not only does it benefit you as a customer, but it also helps businesses to save money by not requiring as much physical space.

However, switching to an online eCommerce platform is easier said than done, especially if you don’t know how to do eCommerce.

If your company is large enough, you may be able to get away with merely utilizing your own website without any outside assistance, but for most firms, this is an unreasonable expectation.

If you want to make a big impression and help your business grow, you should check into an eCommerce platform that can assist you. This takes us to the topic of today’s article: what exactly is Shopify?

What Exactly Is Shopify?

Shopify, in its most basic form, is a platform that allows anybody to create their own online store and sell things.

While we discussed online shopping before, you’d be shocked to learn that Shopify now provides POS for physical locations, as well as the hardware to help you put it up.

While this gives you some information, Shopify does so much more for your business and can really help you get things started right away.

To properly address the question “What is Shopify?” We’ll have to delve deeper, study the product as a whole, and assist you to comprehend how it can help your company grow to new heights.

Where Do Businesses Start?

Shopify is an excellent platform for launching a business or an entrepreneurial endeavor. Shopify has a variety of applications and APIs that you can use to build and manage your business.

You are not required to have any prior business experience. One of the most remarkable aspects of Shopify is the ability to develop items on the fly, identify a niche, and pursue your objectives.

How Does Shopify Work?

That answers the question, “What is Shopify?” In a nutshell, it’s time to go a little further and learn how they function and how they can deliver on what they offer.

The first thing to mention is that Shopify is a cloud-based application. You will be able to effortlessly access your Shopify information no matter where you are or what device you are using.

While any program or API has a learning curve, we found Shopify to be quite simple to comprehend.

There will be some bumps along the road, but in a few weeks, you’ll be the master of your own store, capable of making adjustments on the fly as needed.

Personalize Your Website

When consumers ask, “What is Shopify?” they frequently envision a website where they can buy all of their items. Shopify isn’t a marketplace in the same sense that Amazon is, but it will provide you with access to a plethora of options from which to pick.

After you subscribe to Shopify’s services, you may integrate them into your website and use all of its capabilities.

They feature a large selection of design templates that can help your business stand out. Our experience with these templates revealed that they were the ideal blend of bright and professional.

It’s also worth noting that Shopify will not only assist you in customizing your website, but they will also host it for you.

If you own a small business and your website becomes viral overnight, there is a minimal chance that you will have the necessary safeguards in place to handle the increased traffic.

Shopify servers are designed to withstand high loads and are SSL certified to keep your clients secure.

The variety of things you can do with your website is astounding, and the fact that you can always rely on them to keep it up and running is the frosting on the cake.

What If I Have Issues?

If you ever have a problem with your website, whether it’s due to technical issues or a design flaw, you’ll have access to a fantastic customer care team that is always happy to assist you.

One of the things we dislike about customer service is that they often attempt to compel you to use email assistance. While email assistance isn’t necessarily terrible, we’ve found that it takes significantly longer to address difficulties.

Shopify provides support by phone, email, and live chat, allowing you to obtain the assistance and support you require.

We were extremely pleased with it after dealing with customer service, and it really improves the entire experience of the service.

What Can Be Purchased?

Now that we’ve established what Shopify is, let’s take a look at what you can sell on it. You may use the service to sell actual things, digital goods, or even a drop-shipping model (more on that later).

If we listed every product you could sell on Shopify, you’d be reading pages and pages of product descriptions for the next few hours. We’ll give you a quick breakdown so you can see how extensive their offerings are.

Here are a few examples:

  • Computer Software
  • Clothing
  • Beauty Supplies
  • Handmade Products
  • Online Courses

As previously said, this is only the tip of the iceberg when it comes to this platform, and as long as what you are selling is legal, Shopify will have no problem assisting you in getting started on working towards your goals.

Now that we’ve answered the question “What is Shopify?” and learned how it works and what you can sell on it, let’s take a look at the service’s benefits and downsides.

The Benefits of Using Shopify

  • Affordable Pricing – At its most basic, Shopify costs around $29 per month. While this may appear to be a lot at first, keep in mind that you are opening yourself up to a whole new world and selling experience. Ones start at $79 a month, and you can choose even more expensive plans depending on what you desire. Consider this: instead of investing in a physical place, you are investing in a service to help your website flourish.
  • Ease of Use – As previously said, there is a learning curve, but it is unlike any other service available. They make it possible for you to accomplish whatever you desire.
  • Fast and easy support – When there were any concerns, we were able to contact Shopify via our chosen method of communication to resolve them. Any company owner would be relieved to hear that an issue might be resolved swiftly.
  • As previously stated, Shopify cannot be all sunshine and flowers, and while we were generally pleased with our experience, there were a few areas where we believed they might improve.

The Drawbacks of Using Shopify

  • Shopify does come with a multitude of different tools that you can utilize to assist and enhance your business, but most of them are locked behind higher paywalls. The core program has some fantastic features, but if you want some of the more specialized tools, you will have to pay for these add-ons.
  • Transaction Fees – If you do not charge your customers using Shopify Payments, you will be charged a 0.5% – 2% transaction fee on each sale. Given that you already pay for a monthly membership, this isn’t ideal.

Dropshipping

Dropshipping has been a popular technique of sales in recent years, and Shopify is renowned as one of the go-to platforms for this strategy.

There are several programs that you can incorporate into your website to make dropshipping easier for you.

What exactly is dropshipping? Dropshipping is a type of sales approach in which the merchant does not keep stock of the things it sells.

When a consumer purchases a product from their website, it is ordered from the wholesaler and supplied straight to the client.

What is the appeal of dropshipping? Because you don’t have to own or control any stock, you won’t lose too much money if you don’t make any sales. It’s not like your money is rotting away on shelves, waiting for someone to spend it.

It’s also really simple to get started because you don’t have to continuously reorder things or keep track of inventory levels.

Shopify makes all of this simple with Ordoro and Sprocket, and we highly recommend that you check them out if you’re interested in dropshipping.

We thought we couldn’t answer the question “What is Shopify?” without referencing dropshipping in some way.

How to Make the Most of Shopify

If you pay for a service, it is your responsibility to take use of what it has to offer. We’ve spent a lot of time in this review discussing all of the features and add-ons available.

From there, you must decide which applications you want and which add-ons you are ready to pay for.

Using their themes and templates on your website is a terrific place to start since it will help you get the professional appearance you want as a store.

They also provide a variety of delivery choices, enabling you to pick how you want the goods delivered to your consumers.

When it comes to Shopify, a few more features that must be addressed include mobile administration and connectivity with Amazon and eBay.

Overall, there are several methods to combine your website with Shopify in order to truly help it succeed in eCommerce.

You may need to upgrade your Shopify account or pay more for some add-ons, but if you intend to use such services on a regular basis, it is well worth the extra money.

Final Thoughts

If you’re searching for a solution to help your business work and run more smoothly through online sales, Shopify is a great place to start.

At the end of the day, they do provide a 14-day free trial, and if you truly despise it, you may cancel at any time.

With so many extensions and applications available on the platform, we are certain that you will discover what you need to boost your eCommerce company.

We believe we have addressed your “What is Shopify?” question, and we hope you are now considering how much you may gain from it.

Take our word for it, but don’t simply take our word for it. There are several user reviews online that rave about the platform’s support and usefulness, as well as how it has helped their business expand to a much higher level.

If you want to create an online business or use a dropshipping strategy, you should check into Shopify.